The right presentation of your idea can be as important as the idea itself
The most brilliant idea is worthless if it is not respected, understood or taken seriously. Many factors play key roles in expressing ideas. These reach from psychological perception rules through linguistic and graphical conventions to aestethics of the visualisation. Some facts are better expressed in words, others by using illustrations or in tables; others again can be better comprehended by using business graphics, such as pie or bar charts.